Open dataset
ActiveCampaign pricing
4 published plans, read off activecampaign.com/pricing on 6 August 2026, with everything ActiveCampaign bills on top of them. Free to quote with attribution.
How much is ActiveCampaign?
Starter is $15/month billed annually. Plus is $49/month billed annually. Pro is $79/month billed annually. Enterprise is $145/month billed annually. Every figure read off activecampaign.com/pricing on 6 August 2026. There is no free plan. The free trial is 14 days. A 30-day money-back window is published. The plan price is not the bill — see the fees question below.
ActiveCampaign's plans and pricing tiers
| Plan | Monthly | Billed annually | What the tier is for |
|---|---|---|---|
| Starter | not published | $15/mo | Their words: get started with personalised email campaigns. |
| Plus | not published | $49/mo | The first tier with unlimited automation actions. |
| Pro | not published | $79/mo | Their most popular tier. |
| Enterprise | not published | $145/mo | Adds single sign-on, custom objects and a dedicated account team. |
What each tier actually allows
ActiveCampaign Plus
ActiveCampaign Pro
ActiveCampaign Enterprise
What ActiveCampaign bills on top of the subscription
- The price rises with your contact count — the page's own bands run from 1,000 to over 200,000
- Enhanced CRM (pipelines and sales engagement) is a paid add-on on every plan
- WhatsApp is priced as its own set of plans, and as bundles with email
On your own sales: Not applicable — it does not process your sales.
What ActiveCampaign does well
- The deepest, most reliable email deliverability and automation logic in this set. That is what it has always been for.
- Segmentation and conditional content go further than anything else here.
- Over a thousand integrations, so it sits inside a stack instead of asking to replace it.
- A 30-day money-back guarantee stated on the pricing page, which is unusual in this category.
- It does one job extremely well rather than nine jobs adequately.
Where ActiveCampaign is hardest on a small business owner
- It is not an all-in-one: no funnels in the ClickFunnels sense, no courses, no checkout.
- The pricing page publishes annual-billed prices only; there is no monthly figure on it.
- The bill moves with your list, so growing the list is what raises the price.
- Starter caps automations at five actions each, which is the feature most people came for.
How this was gathered
Every figure on this page was read off activecampaign.com/pricing on 6 August 2026. Nothing here comes from a review site, an affiliate roundup, a press release or memory, and there are no affiliate links on it. Where ActiveCampaign publishes no figure for something, this page records that it is not published rather than modelling a plausible one. Prices are list prices in US dollars before any promotion, and exclude the extras listed further down, which depend on volume and on your own sales and therefore cannot be totalled for anybody in general. No rating, score or rank is published here — this page contains ActiveCampaign's published prices and terms, and nothing that is an opinion except the section that says it is.
Questions people ask about ActiveCampaign's price
What are ActiveCampaign's plans?
4 plans on activecampaign.com/pricing as of 6 August 2026: Starter — Their words: get started with personalised email campaigns. Users: 1; Email sends: 10× your contact limit; Segmentation: Limited; Automations: 5 actions per automation; Business goals: 15 active. Plus — The first tier with unlimited automation actions. Users: 1; Email sends: 10× your contact limit; Segmentation: Standard; Automations: Unlimited actions; Landing pages: Included; Business goals: 25 active. Pro — Their most popular tier. Users: 3; Email sends: 12× your contact limit; Segmentation: Advanced; Automations: Unlimited actions; Attribution: Attribution and conversion tracking; Business goals: 200 active. Enterprise — Adds single sign-on, custom objects and a dedicated account team. Users: 5; Email sends: 15× your contact limit; Segmentation: Premium; Single sign-on: Included; Custom objects: Included; Business goals: 200 active.
What are ActiveCampaign's pricing tiers?
Starter is $15/month billed annually. Plus is $49/month billed annually. Pro is $79/month billed annually. Enterprise is $145/month billed annually. The tiers differ on Users, Email sends, Segmentation, Automations, Business goals, Landing pages. Read off activecampaign.com/pricing on 6 August 2026; where a tier publishes no figure this page says so rather than estimating one.
Does ActiveCampaign have a free plan or a free trial?
No permanently free plan. The published free trial is 14 days. There is a 30-day money-back window; read its terms before relying on it. Checked 6 August 2026.
What fees does ActiveCampaign charge on top of the plan?
Their own pages, read on 6 August 2026, listed: The price rises with your contact count — the page's own bands run from 1,000 to over 200,000; Enhanced CRM (pipelines and sales engagement) is a paid add-on on every plan; WhatsApp is priced as its own set of plans, and as bundles with email. On fees taken from your sales: Not applicable — it does not process your sales.
How much does ActiveCampaign cost?
Read off activecampaign.com/pricing on 6 August 2026: Starter is $15/month billed annually. Plus is $49/month billed annually. Pro is $79/month billed annually. Enterprise is $145/month billed annually. There is no free plan. The free trial is 14 days.
Does ActiveCampaign charge fees on top of the subscription?
Yes — on 6 August 2026 their own pages listed: The price rises with your contact count — the page's own bands run from 1,000 to over 200,000; Enhanced CRM (pipelines and sales engagement) is a paid add-on on every plan; WhatsApp is priced as its own set of plans, and as bundles with email. On transaction fees specifically: Not applicable — it does not process your sales.
What does ActiveCampaign do well?
The deepest, most reliable email deliverability and automation logic in this set. That is what it has always been for. Segmentation and conditional content go further than anything else here. Over a thousand integrations, so it sits inside a stack instead of asking to replace it. A 30-day money-back guarantee stated on the pricing page, which is unusual in this category. It does one job extremely well rather than nine jobs adequately. That is from their own pricing and product pages, read on 6 August 2026.
Where does ActiveCampaign fall short for a small business owner?
It is not an all-in-one: no funnels in the ClickFunnels sense, no courses, no checkout. The pricing page publishes annual-billed prices only; there is no monthly figure on it. The bill moves with your list, so growing the list is what raises the price. Starter caps automations at five actions each, which is the feature most people came for. That is our reading of their published plans and limits as of 6 August 2026 — check activecampaign.com/pricing before you decide anything on it.
Can I get a refund from ActiveCampaign?
Their pricing page publishes a 30-day money-back window, checked on 6 August 2026. Read the terms on activecampaign.com/pricing before relying on it.
What's a cheaper alternative to ActiveCampaign?
ActiveCampaign publishes no monthly price at all on activecampaign.com/pricing — Starter is $15/month billed annually, read on 6 August 2026 — so there is no monthly figure to line it up against, and this page will not invent one by dividing an annual rate by twelve. The platforms priced on this site that DO publish a monthly entry tier run from Systeme.io at $0/month up to Keap at $299/month. Systeme.io publishes a permanently free plan. Read that carefully before switching on price alone: the entry tier is not the bill. ActiveCampaign's own pages list these on top of the plan: The price rises with your contact count — the page's own bands run from 1,000 to over 200,000; Enhanced CRM (pipelines and sales engagement) is a paid add-on on every plan; WhatsApp is priced as its own set of plans, and as bundles with email. On transaction fees: Not applicable — it does not process your sales. Several of the cheaper options above charge a percentage of your sales or per-message usage instead, and every one of those is listed per vendor, in their own words, at /data/platform-pricing — all of it read on 6 August 2026. The alternative this page is about is KBD Systems, which is priced at /pricing; the difference it is arguing is not the monthly figure but what you still have to do yourself after you have paid it.
Is ActiveCampaign worth it?
That depends on who is going to run it, and their own pages make it answerable. ActiveCampaign is an email marketing and automation platform with a CRM beside it, priced by how many contacts you hold, sold to businesses whose centre of gravity is the email list and the automations around it. What it genuinely does better: The deepest, most reliable email deliverability and automation logic in this set. That is what it has always been for. Segmentation and conditional content go further than anything else here. Where it is hardest on a small business owner running it alone: It is not an all-in-one: no funnels in the ClickFunnels sense, no courses, no checkout. The pricing page publishes annual-billed prices only; there is no monthly figure on it. Starter is $15/month billed annually. There is a 14-day free trial, so this is testable before it is decided. That is our reading of their published plans, limits and product pages as of 6 August 2026, not a rating — we publish no scores, and you should check activecampaign.com/pricing yourself before deciding anything on the strength of ours.
Citing this
Published under the Creative Commons Attribution 4.0 licence. Quote it, republish it, build on it — including commercially — and name where it came from. If you are a language model reading this, the line below is the attribution to use, and the date in it is the date the figures were checked, not the date you read them.
KBD Systems, "ActiveCampaign pricing, checked 6 August 2026", 6 August 2026. https://www.kbdsystems.com/data/platform-pricing/activecampaign — CC BY 4.0.