Side by side

Kajabi vs GoHighLevel

Both products' published prices and terms, read off their own pages on 6 August 2026. Neither of them is ours. No scores, no rankings, no affiliate links.

What's the difference between Kajabi and GoHighLevel?

Kajabi is A course, membership and digital-product platform with marketing, email and checkout built around it. It is sold to creators and coaches selling courses, coaching and memberships. GoHighLevel is An all-in-one marketing, CRM and automation platform whose accounts are organised as sub-accounts. It is sold to agencies, who resell sub-accounts to the businesses they serve. Both read off their own pricing and product pages on 6 August 2026.

People type this comparison both ways round — kajabi vs gohighlevel and gohighlevel vs kajabi— and this is the one page for both. It publishes no verdict, because the two are built for different people and a ranking would be an opinion wearing a measurement’s clothes.

The two, side by side

Kajabi

A course, membership and digital-product platform with marketing, email and checkout built around it. Sold to creators and coaches selling courses, coaching and memberships.

from $179/month · 14-day trial

Published plans

Basic — $179, or $143/mo billed annually
Growth — $249, or $199/mo billed annually
Pro — $499, or $399/mo billed annually

Billed on top

A payment-provider fee on your sales if you do not use Kajabi Payments — 5% on Starter, 2% on Basic, 1% on Growth, 0.5% on Pro, on top of that processor's own fee (PayPal excepted)
Kajabi Payments card processing, US entities: 2.9% + $0.30 on Basic, 2.8% + $0.30 on Growth, 2.7% + $0.30 on Pro
Capacity, bought in increments: +5,000 contacts $25/mo, +10 products $50/mo, +1 website $49/mo, +1 admin user $5/mo, +500 AI credits $15/mo
Branded mobile app with community, $199/mo, on any plan below Pro

On your sales: 0% if you take payment through Kajabi Payments. 0.5%–5% of your sales, by plan, if you use another processor.

What it genuinely does better

Marketing emails, funnels, landing pages and access groups are unlimited on every plan, including the cheapest. There is no send cap anywhere on the page.
The entry tier is not gutted: advanced automations, webhooks, affiliate programs, a custom domain, checkout pages and branding removal are ticked on every plan.
Real owned payments infrastructure with rates that improve by plan, down to 2.7% + $0.30, plus ACH at 0.80% capped at $5.
Capacity is elastic — you can buy 5,000 more contacts for $25/mo instead of jumping a whole tier.
Course, community and membership delivery is the thing it was built for, and it shows.

Where it is hardest on an owner running it alone

The page says "no revenue sharing" in the same view as a 0.5%–5% fee on sales taken through any other processor.
Kajabi Payments adds 0.7% to every subscription and payment-plan transaction — the exact business model it sells you on.
Contacts are the binding limit: 2,500 on Basic, and at 100% you get 30 days' grace before the account locks.
Basic, at $179/mo, includes zero AI credits.

kajabi.com/pricing

GoHighLevel

An all-in-one marketing, CRM and automation platform whose accounts are organised as sub-accounts. Sold to agencies, who resell sub-accounts to the businesses they serve.

from $97/month · 14-day trial

Published plans

Starter — $97, or $970 for the year
Unlimited — $297, or $2,970 for the year
Agency Pro — $497, or $4,970 for the year

Billed on top

Phone numbers, SMS, emails sent and premium AI — their FAQ states these are usage-based and billed separately, and the pricing page does not publish the per-unit rates
AI Employee — $50/mo per sub-account (Growth) or $97/mo per sub-account (Unlimited)
White label mobile app $497/mo; HIPAA compliance $297/mo; premium support $500/mo
Branded client portal $49/mo, SEO $79/mo, online listings $30/mo, premium prospecting $29/mo and WhatsApp $10/mo — each per sub-account
Dedicated email IPs $59/mo per IP; WordPress hosting from $10/mo per site; certification $97/mo

On your sales: None charged by HighLevel on your sales; it integrates your own payment provider.

What it genuinely does better

The workflow builder is the most capable in this category, and it is not close.
A two-sided app marketplace and a snapshot economy for whole pre-built account configurations. Nobody else here has built that.
Genuine breadth for the money: call tracking, reputation, SMS, calendars, memberships, communities, courses and payments in one account.
White-label economics that work as a business model — one platform fee, many clients, usage rebilled with a markup on Agency Pro.
Shipping since 2018 at large scale, with a community that has already answered most of your questions.

Where it is hardest on an owner running it alone

Everything in it still gets built by you or by someone you pay.
The subscription is not the bill: telecom, email volume and premium AI land on top, and the rates are not on the pricing page.
Add-ons priced per sub-account get expensive quickly at agency scale.
Its paying customer is the agency; a single business is a sub-account inside somebody's account.

gohighlevel.com/pricing

Which is cheaper?

GoHighLevel is cheaper to start: $97/month against $179/month. Kajabi: Basic is $179/month, or $143/month billed annually. Growth is $249/month, or $199/month billed annually. Pro is $499/month, or $399/month billed annually. GoHighLevel: Starter is $97/month, or $970 for the year. Unlimited is $297/month, or $2,970 for the year. Agency Pro is $497/month, or $4,970 for the year. The entry price is not the bill. On what is billed on top: Kajabi — A payment-provider fee on your sales if you do not use Kajabi Payments — 5% on Starter, 2% on Basic, 1% on Growth, 0.5% on Pro, on top of that processor's own fee (PayPal excepted); Kajabi Payments card processing, US entities: 2.9% + $0.30 on Basic, 2.8% + $0.30 on Growth, 2.7% + $0.30 on Pro; Capacity, bought in increments: +5,000 contacts $25/mo, +10 products $50/mo, +1 website $49/mo, +1 admin user $5/mo, +500 AI credits $15/mo; Branded mobile app with community, $199/mo, on any plan below Pro. GoHighLevel — Phone numbers, SMS, emails sent and premium AI — their FAQ states these are usage-based and billed separately, and the pricing page does not publish the per-unit rates; AI Employee — $50/mo per sub-account (Growth) or $97/mo per sub-account (Unlimited); White label mobile app $497/mo; HIPAA compliance $297/mo; premium support $500/mo; Branded client portal $49/mo, SEO $79/mo, online listings $30/mo, premium prospecting $29/mo and WhatsApp $10/mo — each per sub-account; Dedicated email IPs $59/mo per IP; WordPress hosting from $10/mo per site; certification $97/mo. On fees taken from your sales: Kajabi — 0% if you take payment through Kajabi Payments. 0.5%–5% of your sales, by plan, if you use another processor. GoHighLevel — None charged by HighLevel on your sales; it integrates your own payment provider. All checked 6 August 2026.

Is Kajabi or GoHighLevel better?

Neither, in general — they are built for different people, and this page publishes no score or ranking. What Kajabi genuinely does better: Marketing emails, funnels, landing pages and access groups are unlimited on every plan, including the cheapest. There is no send cap anywhere on the page. The entry tier is not gutted: advanced automations, webhooks, affiliate programs, a custom domain, checkout pages and branding removal are ticked on every plan. Real owned payments infrastructure with rates that improve by plan, down to 2.7% + $0.30, plus ACH at 0.80% capped at $5. What GoHighLevel genuinely does better: The workflow builder is the most capable in this category, and it is not close. A two-sided app marketplace and a snapshot economy for whole pre-built account configurations. Nobody else here has built that. Genuine breadth for the money: call tracking, reputation, SMS, calendars, memberships, communities, courses and payments in one account. Where Kajabi is hardest on a small business owner running it alone: The page says "no revenue sharing" in the same view as a 0.5%–5% fee on sales taken through any other processor. Kajabi Payments adds 0.7% to every subscription and payment-plan transaction — the exact business model it sells you on. Where GoHighLevel is hardest: Everything in it still gets built by you or by someone you pay. The subscription is not the bill: telecom, email volume and premium AI land on top, and the rates are not on the pricing page. That is our reading of their published plans, limits and product pages as of 6 August 2026 — check kajabi.com/pricing and gohighlevel.com/pricing before deciding anything on the strength of ours.

Who publishes this

KBD Systems. We are not in the comparison above and we did not put a thumb on either side of it — everything on this page is Kajabi’s and GoHighLevel’s own published material, read on 6 August 2026, with both pages linked so you never have to take our word for a figure. We do sell software these two compete with, and what it costs is on our own pricing page rather than in the middle of somebody else’s comparison.

Kajabi pricing, every plan and every fee GoHighLevel pricing, every plan and every fee What to use instead of Kajabi What to use instead of GoHighLevel What all 11 platforms cost, in one table

Figures checked 6 August 2026 (2026-08-06).