KBD Systems

Side by side

ClickFunnels vs GoHighLevel

Both products' published prices and terms, read off their own pages on 6 August 2026. Neither of them is ours. No scores, no rankings, no affiliate links.

What's the difference between ClickFunnels and GoHighLevel?

ClickFunnels is A funnel and page builder that has grown outward into courses, email, a store, a CRM and a community. It is sold to marketers and business owners whose model is built around funnels. GoHighLevel is An all-in-one marketing, CRM and automation platform whose accounts are organised as sub-accounts. It is sold to agencies, who resell sub-accounts to the businesses they serve. Both read off their own pricing and product pages on 6 August 2026.

People type this comparison both ways round — clickfunnels vs gohighlevel and gohighlevel vs clickfunnels— and this is the one page for both. It publishes no verdict, because the two are built for different people and a ranking would be an opinion wearing a measurement’s clothes.

The two, side by side

ClickFunnels

A funnel and page builder that has grown outward into courses, email, a store, a CRM and a community. Sold to marketers and business owners whose model is built around funnels.

from $97/month · no free plan or trial published · 30-day money back

Published plans

  • Launch — $97, or $81/mo billed annually
  • Scale — $197, or $164/mo billed annually
  • Optimize — $297, or $248/mo billed annually
  • Dominate — not published, or $5,997 for the year

Billed on top

Their pricing page states nothing is billed on top of the plan.

On your sales: None. Their FAQ answers "does ClickFunnels take a percentage of my sales?" with "No. You'll keep every penny you make."

What it genuinely does better

  • Unlimited funnels on every plan, including the entry one, and unlimited hosting with it.
  • Contact and email allowances are the most generous in this set at the price — 10,000 contacts and 50,000 sends a month on the $97 tier.
  • 0% on your sales, stated plainly, with no processor conditions attached.
  • The editor and the funnel model have had the longest run in this category and the deepest body of teaching around them.
  • Courses, a store, a community, a CRM and email are in the box, not sold separately.

Where it is hardest on an owner running it alone

  • The pricing page does not state how long the free trial is.
  • Courses are capped low — three on the $97 tier — on a platform many people buy in order to sell courses.
  • Workspaces, not sub-accounts: one on the entry tier, so running a second brand means the next plan up.
  • It is still a builder. What goes inside the funnel is your job.
clickfunnels.com/pricing

GoHighLevel

An all-in-one marketing, CRM and automation platform whose accounts are organised as sub-accounts. Sold to agencies, who resell sub-accounts to the businesses they serve.

from $97/month · 14-day trial

Published plans

  • Starter — $97, or $970 for the year
  • Unlimited — $297, or $2,970 for the year
  • Agency Pro — $497, or $4,970 for the year

Billed on top

  • Phone numbers, SMS, emails sent and premium AI — their FAQ states these are usage-based and billed separately, and the pricing page does not publish the per-unit rates
  • AI Employee — $50/mo per sub-account (Growth) or $97/mo per sub-account (Unlimited)
  • White label mobile app $497/mo; HIPAA compliance $297/mo; premium support $500/mo
  • Branded client portal $49/mo, SEO $79/mo, online listings $30/mo, premium prospecting $29/mo and WhatsApp $10/mo — each per sub-account
  • Dedicated email IPs $59/mo per IP; WordPress hosting from $10/mo per site; certification $97/mo

On your sales: None charged by HighLevel on your sales; it integrates your own payment provider.

What it genuinely does better

  • The workflow builder is the most capable in this category, and it is not close.
  • A two-sided app marketplace and a snapshot economy for whole pre-built account configurations. Nobody else here has built that.
  • Genuine breadth for the money: call tracking, reputation, SMS, calendars, memberships, communities, courses and payments in one account.
  • White-label economics that work as a business model — one platform fee, many clients, usage rebilled with a markup on Agency Pro.
  • Shipping since 2018 at large scale, with a community that has already answered most of your questions.

Where it is hardest on an owner running it alone

  • Everything in it still gets built by you or by someone you pay.
  • The subscription is not the bill: telecom, email volume and premium AI land on top, and the rates are not on the pricing page.
  • Add-ons priced per sub-account get expensive quickly at agency scale.
  • Its paying customer is the agency; a single business is a sub-account inside somebody's account.
gohighlevel.com/pricing

Which is cheaper?

They publish the same lowest monthly price, $97/month. ClickFunnels: Launch is $97/month, or $81/month billed annually. Scale is $197/month, or $164/month billed annually. Optimize is $297/month, or $248/month billed annually. Dominate is $5,997 for the year. GoHighLevel: Starter is $97/month, or $970 for the year. Unlimited is $297/month, or $2,970 for the year. Agency Pro is $497/month, or $4,970 for the year. The entry price is not the bill. On what is billed on top: ClickFunnels — their pricing page states nothing is billed on top of the plan. GoHighLevel — Phone numbers, SMS, emails sent and premium AI — their FAQ states these are usage-based and billed separately, and the pricing page does not publish the per-unit rates; AI Employee — $50/mo per sub-account (Growth) or $97/mo per sub-account (Unlimited); White label mobile app $497/mo; HIPAA compliance $297/mo; premium support $500/mo; Branded client portal $49/mo, SEO $79/mo, online listings $30/mo, premium prospecting $29/mo and WhatsApp $10/mo — each per sub-account; Dedicated email IPs $59/mo per IP; WordPress hosting from $10/mo per site; certification $97/mo. On fees taken from your sales: ClickFunnels — None. Their FAQ answers "does ClickFunnels take a percentage of my sales?" with "No. You'll keep every penny you make." GoHighLevel — None charged by HighLevel on your sales; it integrates your own payment provider. All checked 6 August 2026.

Is ClickFunnels or GoHighLevel better?

Neither, in general — they are built for different people, and this page publishes no score or ranking. What ClickFunnels genuinely does better: Unlimited funnels on every plan, including the entry one, and unlimited hosting with it. Contact and email allowances are the most generous in this set at the price — 10,000 contacts and 50,000 sends a month on the $97 tier. 0% on your sales, stated plainly, with no processor conditions attached. What GoHighLevel genuinely does better: The workflow builder is the most capable in this category, and it is not close. A two-sided app marketplace and a snapshot economy for whole pre-built account configurations. Nobody else here has built that. Genuine breadth for the money: call tracking, reputation, SMS, calendars, memberships, communities, courses and payments in one account. Where ClickFunnels is hardest on a small business owner running it alone: The pricing page does not state how long the free trial is. Courses are capped low — three on the $97 tier — on a platform many people buy in order to sell courses. Where GoHighLevel is hardest: Everything in it still gets built by you or by someone you pay. The subscription is not the bill: telecom, email volume and premium AI land on top, and the rates are not on the pricing page. That is our reading of their published plans, limits and product pages as of 6 August 2026 — check clickfunnels.com/pricing and gohighlevel.com/pricing before deciding anything on the strength of ours.

More questions people ask about these two

Does ClickFunnels or GoHighLevel take a percentage of your sales?

ClickFunnels: None. Their FAQ answers "does ClickFunnels take a percentage of my sales?" with "No. You'll keep every penny you make." GoHighLevel: None charged by HighLevel on your sales; it integrates your own payment provider. Both from their own pages on 6 August 2026. A percentage of sales usually outgrows a subscription difference faster than people expect, so compare it at the revenue you actually plan to do, not at zero.

Do ClickFunnels or GoHighLevel have a free plan or free trial?

ClickFunnels: no free plan, and no published free trial, with a 30-day money-back window. GoHighLevel: no free plan, and a 14-day free trial. Checked 6 August 2026.

Who publishes this

KBD Systems. We are not in the comparison above and we did not put a thumb on either side of it — everything on this page is ClickFunnels’s and GoHighLevel’s own published material, read on 6 August 2026, with both pages linked so you never have to take our word for a figure. We do sell software these two compete with, and what it costs is on our own pricing page rather than in the middle of somebody else’s comparison.

ClickFunnels pricing, every plan and every feeGoHighLevel pricing, every plan and every feeWhat to use instead of ClickFunnelsWhat to use instead of GoHighLevelWhat all 11 platforms cost, in one table

Figures checked 6 August 2026 (2026-08-06).