Thinkific
A course platform for building, marketing and selling online courses and communities on your own site. Sold to experts and educators turning what they know into courses, memberships and communities.
from $54/month · 30-day trial
Published plans
- Basic — $54, or $40/mo billed annually
- Start — $109, or $82/mo billed annually
- Grow — $219, or $164/mo billed annually
- Plus — not published
Billed on top
- The branded mobile app is $199/mo, included only on select Plus plans
- Using a payment gateway other than Thinkific Payments adds a third-party gateway fee that varies by plan; Thinkific Payments itself processes at 2.9%
On your sales: No platform fee on your sales. Thinkific Payments processes at 2.9%, which their FAQ calls in line with Stripe and PayPal; other gateways add a per-plan fee.
What it genuinely does better
- Unlimited published courses on every plan, including the cheapest.
- The deepest course craft in this set: quizzes, assignments, certificates, drip schedules, cohorts and communities, from a company that has done only this since 2012.
- TCommerce is real commerce — order bumps, buy-now-pay-later, gifting, group orders, abandoned-cart reminders and automated sales tax in the checkout.
- A 30-day free trial — double the category's usual 14.
- Your school runs on your own custom domain on every plan.
Where it is hardest on an owner running it alone
- Current students are capped at 10,000 on every self-serve tier — the one number growth actually hits.
- Course video bandwidth is metered — 100 GB a month on Basic — a limit almost nobody prices in before they buy.
- Removing Thinkific branding waits until the $219/mo Grow tier.
- The marketing engine around the course — email sequences, funnels, a CRM, launch campaigns — largely lives in integrations, and the course itself is still yours to write.