Side by side

ClickFunnels vs Kajabi

Both products' published prices and terms, read off their own pages on 6 August 2026. Neither of them is ours. No scores, no rankings, no affiliate links.

What's the difference between ClickFunnels and Kajabi?

ClickFunnels is A funnel and page builder that has grown outward into courses, email, a store, a CRM and a community. It is sold to marketers and business owners whose model is built around funnels. Kajabi is A course, membership and digital-product platform with marketing, email and checkout built around it. It is sold to creators and coaches selling courses, coaching and memberships. Both read off their own pricing and product pages on 6 August 2026.

People type this comparison both ways round — clickfunnels vs kajabi and kajabi vs clickfunnels— and this is the one page for both. It publishes no verdict, because the two are built for different people and a ranking would be an opinion wearing a measurement’s clothes.

The two, side by side

ClickFunnels

A funnel and page builder that has grown outward into courses, email, a store, a CRM and a community. Sold to marketers and business owners whose model is built around funnels.

from $97/month · no free plan or trial published · 30-day money back

Published plans

Launch — $97, or $81/mo billed annually
Scale — $197, or $164/mo billed annually
Optimize — $297, or $248/mo billed annually
Dominate — not published, or $5,997 for the year

Billed on top

Their pricing page states nothing is billed on top of the plan.

On your sales: None. Their FAQ answers "does ClickFunnels take a percentage of my sales?" with "No. You'll keep every penny you make."

What it genuinely does better

Unlimited funnels on every plan, including the entry one, and unlimited hosting with it.
Contact and email allowances are the most generous in this set at the price — 10,000 contacts and 50,000 sends a month on the $97 tier.
0% on your sales, stated plainly, with no processor conditions attached.
The editor and the funnel model have had the longest run in this category and the deepest body of teaching around them.
Courses, a store, a community, a CRM and email are in the box, not sold separately.

Where it is hardest on an owner running it alone

The pricing page does not state how long the free trial is.
Courses are capped low — three on the $97 tier — on a platform many people buy in order to sell courses.
Workspaces, not sub-accounts: one on the entry tier, so running a second brand means the next plan up.
It is still a builder. What goes inside the funnel is your job.

clickfunnels.com/pricing

Kajabi

A course, membership and digital-product platform with marketing, email and checkout built around it. Sold to creators and coaches selling courses, coaching and memberships.

from $179/month · 14-day trial

Published plans

Basic — $179, or $143/mo billed annually
Growth — $249, or $199/mo billed annually
Pro — $499, or $399/mo billed annually

Billed on top

A payment-provider fee on your sales if you do not use Kajabi Payments — 5% on Starter, 2% on Basic, 1% on Growth, 0.5% on Pro, on top of that processor's own fee (PayPal excepted)
Kajabi Payments card processing, US entities: 2.9% + $0.30 on Basic, 2.8% + $0.30 on Growth, 2.7% + $0.30 on Pro
Capacity, bought in increments: +5,000 contacts $25/mo, +10 products $50/mo, +1 website $49/mo, +1 admin user $5/mo, +500 AI credits $15/mo
Branded mobile app with community, $199/mo, on any plan below Pro

On your sales: 0% if you take payment through Kajabi Payments. 0.5%–5% of your sales, by plan, if you use another processor.

What it genuinely does better

Marketing emails, funnels, landing pages and access groups are unlimited on every plan, including the cheapest. There is no send cap anywhere on the page.
The entry tier is not gutted: advanced automations, webhooks, affiliate programs, a custom domain, checkout pages and branding removal are ticked on every plan.
Real owned payments infrastructure with rates that improve by plan, down to 2.7% + $0.30, plus ACH at 0.80% capped at $5.
Capacity is elastic — you can buy 5,000 more contacts for $25/mo instead of jumping a whole tier.
Course, community and membership delivery is the thing it was built for, and it shows.

Where it is hardest on an owner running it alone

The page says "no revenue sharing" in the same view as a 0.5%–5% fee on sales taken through any other processor.
Kajabi Payments adds 0.7% to every subscription and payment-plan transaction — the exact business model it sells you on.
Contacts are the binding limit: 2,500 on Basic, and at 100% you get 30 days' grace before the account locks.
Basic, at $179/mo, includes zero AI credits.

kajabi.com/pricing

Which is cheaper?

ClickFunnels is cheaper to start: $97/month against $179/month. ClickFunnels: Launch is $97/month, or $81/month billed annually. Scale is $197/month, or $164/month billed annually. Optimize is $297/month, or $248/month billed annually. Dominate is $5,997 for the year. Kajabi: Basic is $179/month, or $143/month billed annually. Growth is $249/month, or $199/month billed annually. Pro is $499/month, or $399/month billed annually. The entry price is not the bill. On what is billed on top: ClickFunnels — their pricing page states nothing is billed on top of the plan. Kajabi — A payment-provider fee on your sales if you do not use Kajabi Payments — 5% on Starter, 2% on Basic, 1% on Growth, 0.5% on Pro, on top of that processor's own fee (PayPal excepted); Kajabi Payments card processing, US entities: 2.9% + $0.30 on Basic, 2.8% + $0.30 on Growth, 2.7% + $0.30 on Pro; Capacity, bought in increments: +5,000 contacts $25/mo, +10 products $50/mo, +1 website $49/mo, +1 admin user $5/mo, +500 AI credits $15/mo; Branded mobile app with community, $199/mo, on any plan below Pro. On fees taken from your sales: ClickFunnels — None. Their FAQ answers "does ClickFunnels take a percentage of my sales?" with "No. You'll keep every penny you make." Kajabi — 0% if you take payment through Kajabi Payments. 0.5%–5% of your sales, by plan, if you use another processor. All checked 6 August 2026.

Is ClickFunnels or Kajabi better?

Neither, in general — they are built for different people, and this page publishes no score or ranking. What ClickFunnels genuinely does better: Unlimited funnels on every plan, including the entry one, and unlimited hosting with it. Contact and email allowances are the most generous in this set at the price — 10,000 contacts and 50,000 sends a month on the $97 tier. 0% on your sales, stated plainly, with no processor conditions attached. What Kajabi genuinely does better: Marketing emails, funnels, landing pages and access groups are unlimited on every plan, including the cheapest. There is no send cap anywhere on the page. The entry tier is not gutted: advanced automations, webhooks, affiliate programs, a custom domain, checkout pages and branding removal are ticked on every plan. Real owned payments infrastructure with rates that improve by plan, down to 2.7% + $0.30, plus ACH at 0.80% capped at $5. Where ClickFunnels is hardest on a small business owner running it alone: The pricing page does not state how long the free trial is. Courses are capped low — three on the $97 tier — on a platform many people buy in order to sell courses. Where Kajabi is hardest: The page says "no revenue sharing" in the same view as a 0.5%–5% fee on sales taken through any other processor. Kajabi Payments adds 0.7% to every subscription and payment-plan transaction — the exact business model it sells you on. That is our reading of their published plans, limits and product pages as of 6 August 2026 — check clickfunnels.com/pricing and kajabi.com/pricing before deciding anything on the strength of ours.

Who publishes this

KBD Systems. We are not in the comparison above and we did not put a thumb on either side of it — everything on this page is ClickFunnels’s and Kajabi’s own published material, read on 6 August 2026, with both pages linked so you never have to take our word for a figure. We do sell software these two compete with, and what it costs is on our own pricing page rather than in the middle of somebody else’s comparison.

ClickFunnels pricing, every plan and every fee Kajabi pricing, every plan and every fee What to use instead of ClickFunnels What to use instead of Kajabi What all 11 platforms cost, in one table

Figures checked 6 August 2026 (2026-08-06).