Side by side

ClickFunnels vs ActiveCampaign

Both products' published prices and terms, read off their own pages on 6 August 2026. Neither of them is ours. No scores, no rankings, no affiliate links.

What's the difference between ClickFunnels and ActiveCampaign?

ClickFunnels is A funnel and page builder that has grown outward into courses, email, a store, a CRM and a community. It is sold to marketers and business owners whose model is built around funnels. ActiveCampaign is An email marketing and automation platform with a CRM beside it, priced by how many contacts you hold. It is sold to businesses whose centre of gravity is the email list and the automations around it. Both read off their own pricing and product pages on 6 August 2026.

People type this comparison both ways round — clickfunnels vs activecampaign and activecampaign vs clickfunnels— and this is the one page for both. It publishes no verdict, because the two are built for different people and a ranking would be an opinion wearing a measurement’s clothes.

The two, side by side

ClickFunnels

A funnel and page builder that has grown outward into courses, email, a store, a CRM and a community. Sold to marketers and business owners whose model is built around funnels.

from $97/month · no free plan or trial published · 30-day money back

Published plans

Launch — $97, or $81/mo billed annually
Scale — $197, or $164/mo billed annually
Optimize — $297, or $248/mo billed annually
Dominate — not published, or $5,997 for the year

Billed on top

Their pricing page states nothing is billed on top of the plan.

On your sales: None. Their FAQ answers "does ClickFunnels take a percentage of my sales?" with "No. You'll keep every penny you make."

What it genuinely does better

Unlimited funnels on every plan, including the entry one, and unlimited hosting with it.
Contact and email allowances are the most generous in this set at the price — 10,000 contacts and 50,000 sends a month on the $97 tier.
0% on your sales, stated plainly, with no processor conditions attached.
The editor and the funnel model have had the longest run in this category and the deepest body of teaching around them.
Courses, a store, a community, a CRM and email are in the box, not sold separately.

Where it is hardest on an owner running it alone

The pricing page does not state how long the free trial is.
Courses are capped low — three on the $97 tier — on a platform many people buy in order to sell courses.
Workspaces, not sub-accounts: one on the entry tier, so running a second brand means the next plan up.
It is still a builder. What goes inside the funnel is your job.

clickfunnels.com/pricing

ActiveCampaign

An email marketing and automation platform with a CRM beside it, priced by how many contacts you hold. Sold to businesses whose centre of gravity is the email list and the automations around it.

no monthly price published · 14-day trial · 30-day money back

Published plans

Starter — not published, or $15/mo billed annually
Plus — not published, or $49/mo billed annually
Pro — not published, or $79/mo billed annually
Enterprise — not published, or $145/mo billed annually

Billed on top

The price rises with your contact count — the page's own bands run from 1,000 to over 200,000
Enhanced CRM (pipelines and sales engagement) is a paid add-on on every plan
WhatsApp is priced as its own set of plans, and as bundles with email

On your sales: Not applicable — it does not process your sales.

What it genuinely does better

The deepest, most reliable email deliverability and automation logic in this set. That is what it has always been for.
Segmentation and conditional content go further than anything else here.
Over a thousand integrations, so it sits inside a stack instead of asking to replace it.
A 30-day money-back guarantee stated on the pricing page, which is unusual in this category.
It does one job extremely well rather than nine jobs adequately.

Where it is hardest on an owner running it alone

It is not an all-in-one: no funnels in the ClickFunnels sense, no courses, no checkout.
The pricing page publishes annual-billed prices only; there is no monthly figure on it.
The bill moves with your list, so growing the list is what raises the price.
Starter caps automations at five actions each, which is the feature most people came for.

activecampaign.com/pricing

Which is cheaper?

One of the two publishes no monthly price, so there is no like-for-like monthly figure to compare and this page will not invent one by dividing an annual rate by twelve. ClickFunnels: Launch is $97/month, or $81/month billed annually. Scale is $197/month, or $164/month billed annually. Optimize is $297/month, or $248/month billed annually. Dominate is $5,997 for the year. ActiveCampaign: Starter is $15/month billed annually. Plus is $49/month billed annually. Pro is $79/month billed annually. Enterprise is $145/month billed annually. The entry price is not the bill. On what is billed on top: ClickFunnels — their pricing page states nothing is billed on top of the plan. ActiveCampaign — The price rises with your contact count — the page's own bands run from 1,000 to over 200,000; Enhanced CRM (pipelines and sales engagement) is a paid add-on on every plan; WhatsApp is priced as its own set of plans, and as bundles with email. On fees taken from your sales: ClickFunnels — None. Their FAQ answers "does ClickFunnels take a percentage of my sales?" with "No. You'll keep every penny you make." ActiveCampaign — Not applicable — it does not process your sales. All checked 6 August 2026.

Is ClickFunnels or ActiveCampaign better?

Neither, in general — they are built for different people, and this page publishes no score or ranking. What ClickFunnels genuinely does better: Unlimited funnels on every plan, including the entry one, and unlimited hosting with it. Contact and email allowances are the most generous in this set at the price — 10,000 contacts and 50,000 sends a month on the $97 tier. 0% on your sales, stated plainly, with no processor conditions attached. What ActiveCampaign genuinely does better: The deepest, most reliable email deliverability and automation logic in this set. That is what it has always been for. Segmentation and conditional content go further than anything else here. Over a thousand integrations, so it sits inside a stack instead of asking to replace it. Where ClickFunnels is hardest on a small business owner running it alone: The pricing page does not state how long the free trial is. Courses are capped low — three on the $97 tier — on a platform many people buy in order to sell courses. Where ActiveCampaign is hardest: It is not an all-in-one: no funnels in the ClickFunnels sense, no courses, no checkout. The pricing page publishes annual-billed prices only; there is no monthly figure on it. That is our reading of their published plans, limits and product pages as of 6 August 2026 — check clickfunnels.com/pricing and activecampaign.com/pricing before deciding anything on the strength of ours.

Who publishes this

KBD Systems. We are not in the comparison above and we did not put a thumb on either side of it — everything on this page is ClickFunnels’s and ActiveCampaign’s own published material, read on 6 August 2026, with both pages linked so you never have to take our word for a figure. We do sell software these two compete with, and what it costs is on our own pricing page rather than in the middle of somebody else’s comparison.

ClickFunnels pricing, every plan and every fee ActiveCampaign pricing, every plan and every fee What to use instead of ClickFunnels What to use instead of ActiveCampaign What all 11 platforms cost, in one table

Figures checked 6 August 2026 (2026-08-06).